We were tired of compromises.

The beauty industry promised us miracles in expensive bottles. The fashion industry sold us "affordable luxury" that only lasts one season.

By dint of hearing "so-called" revolutions, we have ended up becoming skeptical. Demanding. We have ended up no longer believing in slogans, but in logic.

It was from this frustration that SoiDisant was born.

Our revelation didn't come from a secret formula, but from a simple question: why invest a fortune in night care, only to then rest your face for 8 hours on a cotton pad that absorbs everything and attacks the skin?

The answer was there, obvious. It was necessary to return to the essential, to the intelligent. To silk.

Our Manifesto (Our 4 Uncompromising Promises)

1. RADICAL TRANSPARENCY. No nonsense. We'll always tell you the truth. That our silk is Grade 6A, 22 momme —the best, period. That it's OEKO-TEX® certified , meaning it's free of harmful substances. And we'll always tell you if a style runs small. Your trust is our only currency.

2. QUALITY, WITHOUT EXCUSES. We'll never be the cheapest. It's a choice. Choosing the finest silk, perfect cuts, and finishes that last for years. A SoiDisant product isn't an expense. It's an investment in your well-being.

3. LOGIC, NOT MAGIC. The benefits of our products aren't miracles; they're physical. Less friction = less breakage for hair and fewer creases for skin. Less absorption = skincare that stays on your face. We'll always explain the science to you, simply.

4. ELEGANCE, WITHOUT THE EFFORT. We believe wellness should be simple. Our pieces are designed to fit into your life and enhance it without you having to think about it. It's the smartest skincare: the kind that works while you sleep.

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Our greatest pride? Converted skeptics.

We don't have "a million customers." We have a community of over 10,000 women who, like us, were tired of empty promises. Women who tried our products risk-free and were convinced by the results, not the slogans.

"I was skeptical... Honestly, I've changed my mind. The difference is absurd." - Camille L.

“A real revelation for my sensitive skin. The itching has disappeared.” - Sophie R.

Supposedly, it's not just a brand. It's a standard.

It's the club of those who believe that true luxury is not the price, but the intelligence of a product.

If this speaks to you, then welcome.